24直播网 10月23日讯 10月23日，皇马官方宣布，与西班牙饮料巨头Mahou San Miguel的赞助协议将延长至2033年。Mahou San Miguel，一家根植于西班牙的饮料及服务提供商，领跑国内啤酒市场。自上世纪40年代起，双方便携手同行。
10月23日，据24直播网报道，西班牙足球豪门皇家马德里宣布，他们已经与Mahou San Miguel达成了新的赞助协议，该合同将延续至2033年。
Established as a fully Spanish beverage and service provider, Mahou San Miguel holds a dominant position in the Spanish beer sector. The partnership between the two entities dates back to the 1940s, and Mahou Cinco Estrellas and Solán de Cabras will continue to serve as the official sponsors of Real Madrid. Furthermore, the inclusion of the Vamos by Mahou brand has expanded the scope of this collaboration.
延长八年的赞助协议将应用于皇家马德里男子足球队、女子足球队以及篮球队的一线阵容。
From the year 2024 onwards, Plaza Mahou has been established within the confines of the Bernabéu Stadium, marking a significant achievement as it becomes the first beer brewery to operate on the premises of a Spanish football stadium.
A significant update within the agreement involves the incorporation of Vamos by Mahou, a non-alcoholic malt beverage collection introduced at the start of the year exclusively for the Egyptian market. This addition promises to energize the sponsorship across various nations in the Middle East and Africa.
自20世纪40年代起，Mahou与皇家马德里之间的联系便已建立，当时该公司负责管理圣地亚哥·伯纳乌球场的酒吧业务。随着时光的推移，至80年代，这种联系演变为一种品牌形象和广告合作，共同见证了俱乐部历史中的诸多关键时期。